Led the design of a dual-interface platform (Buyer/Seller), focusing on US market standards for the customer-facing site and localized UX solutions for Vietnamese sellers.
Developed high-fidelity prototypes for critical e-commerce flows, including cross-border checkout, seller dashboard management, and international shipping integration.
Collaborated closely with product managers and cross-functional teams to define design requirements for localization, payment integration, and inventory management tools.
Designed a comprehensive, scalable design system to maintain consistency across both the B2C marketplace and the B2B seller portal.
